If you need help making and sending postcards, newsletters, flyers and brochures to your prospects, use the services of the United States Postal Service (USPS). They are encouraging small businesses to use more direct mail as a way to increase the mail agencys revenue. The agency has marketing specialists who know a lot about making actionable and memorable mail pieces.
The cold-call strategy is still very effective and one that successful businessmen will laud newcomers doing. If you are up to the challenge, make sure to observe proper etiquette. Always consider the time or schedule of the people you are going to talk to.